Over the course of the past two years I’ve done a lot of work on who I am as a business owner and even more work on who I am as a person. One of the most important shifts that I’ve been striving to make is being more intentional with the words that I use and the promises that I make. The goal is to under promise and over deliver; let me explain.


The Sad Truth

If you can be kind to people, follow through with your word and work hard (most of the time). You’re in the top 1% of all performers because the bar for being extraordinary is very low. Doing the right things on a consistent basis will set you apart. It’s been said (Orrin Woodward) that “people will follow you when you build the character to follow through.”

Following Through

The biggest struggle that I’ve experienced (on the receiving end of relationships) is people not keeping their word – lacking follow through; committing but not completing – starting but not finishing. Following through feels like a lost are and one that I (we) need to double down on. It’s been said (Ralph Waldo Emerson) that “good thoughts are no better than good dreams if you don’t follow through.”

The Recipe: UPOD

Keeping promises (doing what you said you would do) is at the core of cultivating confidence and building trust. That goes for our external relationships and our internal relationship; the one we have with ourselves. Keeping our word means being selective with “yes” and more intentional with “no.” Following through on our commitments is the ultimate show of respect and the opposite is, well….


I’m not perfect (none of us are), but I couldn’t feel more strongly about this topic. It’s something that I’ll work on for the rest of my life and I hope that you’ll consider doing the same. If I couldn’t convince you, please let this…

“Those who only do what they feel like, don’t do much. To be successful at anything you must take action even when you don’t feel like it, knowing it is the action itself that will produce the motivation you need to follow through. When you value your integrity at the highest level, living alignment with your word and following through with your commitments no matter what, there are no limits to what you can create for your life. However, when you make excuses, justify doing what is easiest, and choose the path of least resistance, you will live a life of mediocrity, frustration and regret. Live with integrity as if your life depended on it, because it does.” 

Hal Elrod

Go follow through.

Joe Rinaldi

IG: @joearinaldi

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