I’m nowhere close to “there” but this is a quick reflection on the path so far.


I changed directions almost two years ago and I’ve learned that even if people want you to win…

Most people won’t get it until you get there. 

When I started Project Endure, it was hard to articulate what I was envisioning and as a result, the people around me (including those close to me and even myself at times) had trouble understanding it. With time and consistent action, the vision continues to become more clear and the belief from others continues to grow. I’ve always felt supported, but the point is this….

When you go off of the beaten path, most people (even those close to you) won’t understand what you’re doing, where you’re going and why you’re doing it (that’s normal). The most important thing is that you believe in the general direction you’re moving and that you’re able to figure things out as you go (growth mindset). The process in the last sentence involves wading through the messiness of growth and placing one foot in front of the other even when you can’t see past the next step.


Following what’s on your heart doesn’t have to mean quitting a job or “taking a leap,” but if you have an idea that you believe in, (I think that) you owe it to yourself to explore it. The people that matter most will come to understand at some point down the road and in the meantime, you have to believe in you. 

Twenty years from now, you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sail. Explore. Dream. Discover.”

Mark Twain

Do hard things.

Joe Rinaldi

IG: @joearinaldi

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