This past weekend, we held our second annual Project Endure event here in Philadelphia and it was a massive success that exceeded all expectations. It’s going to take me a long time to process what’s on my heart so for now you get this blog (and associated podcast reflection below).


Less than two years ago I quit a stable, full-time job to start Project Endure because I knew there was something bigger, better and more meaningful out there for me. I had no idea what that looked like but decided to step into the arena and embrace growth. It (choosing growth) was and will always be right.

This picture is me in the arena, doing hard things with a heart so full that it could explode.

Being in the arena is HARD but it doesn’t look like I thought it would because the people around me are not critics; it’s quite the opposite. These people are brothers and sisters – individuals who understand that strength comes through struggle and hard things don’t have to be bad things – people with perspective.

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” – Theodore Roosevelt

When I started this pursuit, I was scared, uncertain of what tomorrow would bring and unsure if this mission would resonate. I’m still scared, I’m still unsure of what the next step looks like but I have NO DOUBT that this mission is worth fighting for.


There is strength in struggle and the path to uncovering it requires perspective. From the bottom of my heart, THANK YOU to all 100(+) people who showed up to our event and all of the people who continue to show up for themselves and each other. It’ll take me a while to process but for now just know that the path to what you want is the hard the one and yes, you can do it and no, it doesn’t have to be alone.

“Man cannot remake himself without suffering, for he is both the marble and the sculptor.”

Alexis Carrel

Do hard things.

Joe Rinaldi

IG: @joearinaldi

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