In just a few days, the second annual Project Endure event takes place and it’s going to be special. The RSVP count has exceeded 100, the process of planning has been overwhelming and the anticipation has been building. On top of the business growing, I was approached the other day at the gym by someone who follows me through social media (I didn’t know them) and all of this together amplified a seemingly oxymoronic thought…. the more that I grow; the smaller I feel. That’s what this blog is about.


The more I grow; the smaller I feel.

In preparation for the speech that I’ll give at the Project Endure event, I came across a quote that resonates on a deep level. It’s from Tsh Oxenreider and it goes, “people are willing to be brave when they admit their smallness within the enormity of the world, and the best way to understand our smallness is to leave our comfort zones and start exploring, one foot in front of the other.”

Starting and growing Project Endure (and I would imagine most businesses) has been a practice in recognizing my smallness within the enormity of the world. Every single step away from comfort both strengthens me and humbles me at the same time. The further from the pack that I move, the easier it becomes to be brave. In other words, it feels like there’s “less to lose” when I don’t feel the need to conform to the status quo. That detachment from the desire for approval helps me be brave. 

We are all small but not insignificant.

If you’re struggling to feel bold, confident or efficacious – go do something hard and let the world make you feel small without letting it reduce you (without letting it make you feel insignificant). There’s so much power in understanding how vast the world expands beyond the borders of comfort but most people never push hard enough to break past the bounds of what’s easiest.


While I continue to wander in the unfamiliar and uncertain waters of entrepreneurship, I encourage you to dip your toes in whatever lives on the other side of comfort (it might not be business). Find what makes you come alive, embrace discomfort as you explore that thing and remember…

“There are no small roles, only small actors.” 

Konstantin Stanislavski

Do hard things.

Joe Rinaldi

IG: @joearinaldi

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