It’s Wednesday morning (3.2.22) and instead of the usual 3 hour block that I have to write a blog, I’m crunched for time and have 30 minutes so here it goes. This blog is about the importance of taking imperfect action to work through the messiness of creating the life you want – I hope you enjoy!


Over the past 8 months I’ve come to learn that entrepreneurship is a personal development expedition disguised as a business experience. In other words, I’ve learned more about myself since starting Project Endure than I ever have in such a short period. One of the biggest lessons that I’ve learned is that growing a business means working through the messiness with imperfect action and the same applies to life.

Despite what some people might make you think, none of us have life all figured out. We’re all just navigating this crazy thing called the human experience as best we can with the experience we have. While we can’t control much of what life throws at us, we can all control the actions we take and that’s where I make the main point and wrap things up (the clock is ticking)…

Imperfect action is better than perfect inaction.

If you’re not moving forward, you’re moving backward and while thoughts are very important, nothing changes if nothing changes. In other words, action produces clarity but the thought of imperfect action can hold some of us back (and keep us stuck). Nothing is ever going to be perfect but the path toward perfection creates opportunities for growth. Despite uncertain outcomes, we need to make efforts to move in the direction that we want to go or else we will never have a chance at getting there. Growth happens by choice, not by chance and the minute that we let fear stop us from choosing growth, we’re done for.


If you’re worried about what other people might think of your imperfect action, just remember that it’s not the critic who counts. Even if you can’t see the entire path, take the next step and trust that the rest will be revealed to you as you continue to work through the messiness of life with imperfect action.

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

Theodore Roosevelt

Thank you for reading!

Joe Rinaldi

IG: @joearinaldi

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