I’m 14 months into building a business (Project Endure) and I’ve been realizing that in order to grow, I need to let go. No matter how much I work and how much I care, I will be a bottleneck if I refuse to surrender some control (time is the biggest limiting factor at this point). It’s time to start building a team that can help scale an important mission and message. If you continue reading this blog and are interested in learning more about what we’re looking for at Project Endure, please send a message to us here.


Closed Fists

You can’t grab onto opportunities with closed fists.

The past few years have been full of reflection and through it, I’ve come to see how much I love control yet how much growth has come through surrender. For example, I spent 15 years (10-25) letting a genetic eye condition hold me back because I fought with things that I couldn’t change. The season that I surrendered control marked a turning point in life where I experienced accelerated personal growth, unexplainable peace and a fresh perspective (read more here). I’m at a crossroads with Project Endure where I care so much about what I’m building that it’s so hard to give up control even though I know that’s what’s best. I’ve spent too much life with firsts closed and arms crossed – it’s time to surrender more and embrace growth.

Open Hands

Open hands and an open heart create space for growth.

Open hands and an open heart create space for growth.

Much like the beginning of this entrepreneurial endeavor, I wake up each morning not entirely sure where I’m going (it’s the truth). The past 14 months have solidified a vision that continues to evolve with time. This blog is me making a public effort to open my hands, invite people in and lead with context (not control). Part of why I created a business was to create impact and part of that impact is allowing people the space and freedom to contribute to something bigger than themselves. To get to where I know we can, I need good people to join the team and I’m proud to share that since asking for help, Project Endure has over 10 inquiries (in 48 hours) and I couldn’t be more excited. This is still the beginning of something special and I’m so grateful for everyone who’s following along and supporting what we stand for.


One more thought that I’ve had in recent weeks: being strategic is less about what we say yes to and more about what we say NO to. It’s about making the distinction between opportunities and distractions; being selective and funneling resources into the best paths forward. It’s an imperfect process but one that can be refined with time. Growth demands a willingness to wade through messiness that comes with change.

Trust me, you can’t change anything without causing some degree of disruption. It’s impossible, that is exactly what change is. Some people are uncomfortable with the disruption that change causes, but the disruption is necessary if anything is going to change.

Afeni Shakur

It’s time to shake things up.

Joe Rinaldi

IG: @joearinaldi

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