If you thought that I was going to tell you how to eat, I apologize in advance.

While food is important, the word diet applies to more than food – it’s about everything that we consume, from books to podcasts, movies to magazines and everything in-between. This blog is about how to rethink what you consume to help get you where you want to be. I’ll keep things short and add some suggestions along the way (i.e. shameless plugs).

I hope that you find what you need in the words below.


Diet Is More Than Food

Just like the food that we eat impacts our bodies (and minds), the content that we consume impacts our minds (and bodies). Our identities as human beings are based on our beliefs and values, which come from the stories that we’ve been told and the information that we trust. There’s no denying that we are (on some level) influenced by our surroundings – by what we see, what we hear and what we experience. If you’re reading these words, it means that you can make your own choices and I hope you realize that the content you consume is your choice. I’m going to call some of you out here.

If you eat nothing but ice cream and cookies, your body composition will reflect that.

If you consume nothing but negative news and mindless Netflix, your mindset will reflect that.

There is a time and a place for ice cream and cookies as well as news and Netflix. However, the point is this – we become what we consume on a consistent basis and if you’re not intentional, you might be consuming things that are stopping you from becoming the person that you want to be. With that being said (if you haven’t noticed), I’m striving to create uplifting, encouraging and inspiring content to make it easier for other people to clean up their mental diet.

How To Change Your Diet

Let me tell you how I’m creating content to change the game.

Twitter – this is a simple place where I post once a day with an insightful thought.

Instagram – this is where I am most active and most responsive. It’s a place where I strive to add consistent value and a constant stream of encouragement. If that what you need, I’d love to have you follow along.

YouTube – this a place where I’m pouring in effort. It takes more time and energy to create long form videos, but the goal is to add value with wisdom and to share stories that inspire action.

Hard Things Club – this is an online community that I’m building through Project Endure where people do hard things together to pursue the best version of themselves; where people can show up and seek discomfort so that they can better show up for others down the road. The community is centered around monthly challenges (e.g. cold showers) and the goal is to lift others up at every turn. I’d love to have you join!

Cup of Joe Newsletter – this is my baby. I began this weekly email (and audio) newsletter in the midst of the pandemic when people needed an uplifting and positive presence in their inboxes. It’s continued to grow since then and I look forward to writing it every week. This is the only paid content that I create ($3/month), but it’s well worth it (in my opinion and 160 others). The support here allows me to continue dedicating time to creating content worth consuming.

The Pursuit Podcast – this is a platform that I run with my man, Sam Tooley. The podcast is centered around pursuing full potential and we have some awesome conversations with some incredible guests (over 30 episodes and counting).

The Project Endure Podcast – this is a platform where I have conversations about hard things with people who have found immense strength through struggle. The goal is to help the audience understand that they’re not alone while providing them with insight and information to face adversity well and grow through the hard things in life.

Coaching – this is where I have the honor of taking an individualized approach to helping people pursue their goals. Centered on building relationships and developing perspective, I help individuals chase strength, endurance, mindset, lifestyle and/or business goals all over the world.


I hope that this blog was an affirmation to all of the things that you’re doing right. If not, I hope that it was a reminder that you are in control of what you consume and that decision will change your life for better or for worse. It’s never too late to change.

“Whatever you hold in your mind on a consistent basis is exactly what you will experience in your life.”

Tony Robbins

Go eat some good food.

Joe Rinaldi

IG: @joarinaldi

P.S. If you enjoy my content and want to support me while getting access to my exclusive email and audio newsletter, please click here. I appreciate your time, consideration and support so much!

P.P.S. If you enjoyed this blog, I’d love for you to follow along by subscribing below (one email per month).

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